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GDPR brings a new age of targeted advertising

“Strategies need to be re-thought, services re-designed and business plans re-written”, as we wrote in the very first post of this series. Nowhere does this ring more true than in the advertising business. Still, General Data Protection Regulation won’t be the end of the world. Practically all of the changes to data-driven advertising take place…

August 11, 2016Leave a commentEnglish, GDPR, MarketingBy Anna-Riitta Vuorenmaa
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